AI User Research
Ask AI personas. Get a score you can rank.
Show a panel an icon, a pitch, an art style or a line of store copy. They answer in their own words, and each answer gets a score on your own Likert scale.
What to test
Ask questions to synthetic users
Each persona answers in their own words. The answer is then compared with your reference set, the statements on the right.
The panel
0 of 5 answeredScored against your reference set
Waiting for the first answer.
Panel average
How scoring works
Personas don’t pick a number. They tell you what they think, and we turn that into a score. Here’s one answer from start to finish.
STEP 1
A persona answers in their own words
Marcus is one of five on the panel. He sees the Otter icon and the question, and replies the way a person would.
STEP 2
We read the answer for meaning
Two people can say the same thing in different words. What counts is what they meant, not how they put it.
STEP 3
You define the scale
You write five statements, from “never” to “definitely”. That’s your Likert scale, in your words.
STEP 4
We find where the answer belongs
Marcus sounds most like “I’d probably tap this icon,” with a little pull toward the statements on either side.
STEP 5
You see how sure it is
A hesitant yes and a firm yes are different answers. The score keeps that difference instead of rounding it away.
STEP 6
It becomes one score
Every answer ends up as a score out of 5, so you can compare it with everyone else on the panel.
STEP 7
Each option is scored on its own, then ranked
The panel sees each option separately, so one can’t colour how they see the next. They only meet side by side at the end.
Test anything you can show or say
Put a few options in front of the panel, ask them all the same question, and see which one they like best.
Icons
Pick the icon before you commit to it.
“How likely are you to tap this icon?”
Pitches
Find out if an idea lands before anyone builds it.
“Could you see yourself playing this every day?”
Art styles
Show the same scene drawn a few different ways.
“Does this look like a premium game?”
Store copy
Test the line people read just before they tap.
“How clearly does this tell you what the game is?”
A panel that sounds like your audience
Tell us who you want to hear from: how old they are, what they play or use, and what makes them quit. Keep the same panel for every study so you’re always comparing like with like.
Plays puzzle games on the train, ten minutes at a time
Lapsed console player, games after the kids are asleep
Tries whatever is climbing the charts, drops it fast
Daily word-game player, leaves at the first forced ad
Works in design, notices when something is cheaply made
Start free.
Pay when it pays off.
Every plan scores answers on your own Likert scale. No features locked away halfway through a study.
Free
See what one study can tell you.
- 3 studies a month
- AI User Research
- Ready-made personas
- Answers scored on your Likert scale
Pro
For teams testing every week.
- Unlimited studies
- AI User Research
- Store Page Testing
- Panels built to match your audience
- Options compared side by side
Team
For studios running research at scale.
- Everything in Pro
- Seats for your whole team
- Custom panels built with you
- Invoicing and a contract
- A named contact for support