01Draft
Build your pages
Import your app from the App Store or start from scratch, then make a version for each idea you want to try.
Variant B
icon ✓ · title ✓
screenshots 5 · reviews 12
icon ✓ · title ✓
screenshots 5 · reviews 12
Store Page Testing
Find the listing that earns the install.
Mock up App Store and Google Play pages that look like the real thing, point your ads at them, and see which one people tap Install on. You don't need to ship a build, add an SDK or wait for store review.
Start freeStart free3 studies a month free · See pricing
What a visitor sees
Ad traffic, split across your variants
Ad Fish with friends
Ad Rebuild the harbour
Every dot is a group of people who clicked an ad. Each person is shown one listing and keeps seeing that one if they come back.
Who tapped Install
Chance each listing is the best
Waiting for traffic.
Test any part of your listing
Change one thing, like the icon, and you’ll know what that one thing is worth. Or test two completely different pages and see which pitch wins.
Icon
The first thing anyone sees, and often the only thing.
App name and subtitle
A different hook, a shorter name, a new word order.
Screenshots
Swap the order, rewrite the captions or try new shots.
Description
Most people read two lines before deciding. Make them count.
Ratings and reviews
Show a different star rating or a different set of reviews.
Store
Run it as an App Store page or a Google Play page.
How a test runs
You build the pages and send the traffic. We tell you when there’s a winner, and not a moment before.
02Learning
Point your ads at it
Each test gets one link. Put it in your ads and every visitor lands on one of your versions, the same one each time.
link 9f2c41ab…
variants A · B
assignment sticky
variants A · B
assignment sticky
03Collecting
Watch it come in
Page views, Install taps, how far people scroll and what they tap. Your ad pixels keep firing as usual.
pageviewinstall tapscroll 75%screenshot 3tap · reviews
04Results
Get a winner
Once one version is clearly ahead, we call it, and show how likely each one is to be the best.
B wins
+2.3 pts install rate
chance it’s best 97%
+2.3 pts install rate
chance it’s best 97%
See why it won, not just that it did
The install rate picks the winner. Taps, scroll depth and screenshot views show you what made the difference.
Example campaign · 3 variants
0%2%4%6%8%
B is the winner · chance B is best 97%
Turn a version off and the chart doesn’t rescale, so the lines you’re comparing stay where they were.
Every tap, shown on the page where it happened. Look at first-time visitors, people who came back or people who installed, without anyone being counted twice.
Fewer people reach each screenshot along the strip, so you can see exactly where they stop looking.
Why you can trust the winner
A few rules that stop a test from quietly going wrong.
Each visitor sees one listing
Someone who comes back gets the same variant they saw the first time, even if you swap the tracking link halfway through.
You can’t edit a running test
Changing a live listing would mix two versions into one result. Need a change? Duplicate the campaign and start a fresh one.
We count people, not clicks
Ten taps from one visitor is still one visitor. Every number in the report counts people.
Your own checks don’t count
Preview any variant as often as you like. Your visits never show up in the results.
It looks like the real store
Both layouts are matched to the App Store and Google Play, and your screenshots are never cropped to fit.
Your ad pixels just work
Paste your Meta pixel ID and you’re set. Google, Snapchat and TikTok are supported too.
Ask them why they tapped Install
Add a short survey that opens right after the tap, before they reach the store. You get answers for each version, and written answers show up as quotes instead of being squeezed into a chart.
After Install · question 1 of 3Variant B
What made you want to try it?The screenshots showed what I neededThe rating and reviewsThe name and iconSomething else
Start free.
Pay when it pays off.
Every plan scores answers on your own Likert scale. No features locked away halfway through a study.
Free
See what one study can tell you.
$0
per monthNo card needed.
- 3 studies a month
- AI User Research
- Ready-made personas
- Answers scored on your Likert scale
Popular
Pro
For teams testing every week.
$5$3.50
per monthBilled monthly.Billed $42 a year.
- Unlimited studies
- AI User Research
- Store Page Testing
- Panels built to match your audience
- Options compared side by side
Team
For studios running research at scale.
Custom
Priced by team size.Invoicing and contracts.
- Everything in Pro
- Seats for your whole team
- Custom panels built with you
- Invoicing and a contract
- A named contact for support