Blog
Notes on testing before you build.
What we learn from running tests, how to get more out of them, and what's new in the product.
Research · Oct 8 · 8 min
Why a firm yes and a hesitant yes should never get the same score
What you lose when every answer is rounded to a whole number, and what we keep instead.
Store pages · Oct 2 · 5 min
Your first two lines of description might matter more than your screenshots
Research · Sep 26 · 6 min
How many personas do you actually need on a panel?
Product · Sep 19 · 2 min
Meta pixels now need nothing but an ID
Store pages · Sep 12 · 7 min
Running the same icon test on the App Store and Google Play
Research · Sep 5 · 5 min
Writing a Likert scale your panel can actually answer
Product · Aug 29 · 3 min
Tracking links that survive a rotation
Store pages · Aug 22 · 6 min
How long should a store page test run?